The 'Tube Toys' are a series of vehicles to assemble were the packaging is also a part of the product, reducing considerably the amount of material discarded after buying it, and the added cost that traditional packaging involves.
All the parts needed to built each vehicle are contained on a standard cardboard tube which doubles as the packaging. The tubes have slots and holes to place the wheel axes and other components.
All the materials used on the product are also recycled and/or recyclable.
The cars are easy to assemble and acknowledge the fact that children often enjoy playing with the packaging as much as they do with the actual toys.