Airmail was an exhibition curated and designed for Glasgow-based design gallery and shop GOODD in May 2009.
The idea for the exhibition came to us when we were confronted with the context of the project. Since the exhibition was going to be in a gallery/shop space, and we will have to send the projects over to Glasgow, we came up with the idea of having the same box size for all the projects and based the show on the theme of lightness.
The boxes will be used as the packaging for selling the objects in the shop, while also reducing transportation costs because the “lightness” of the proposals.
The twelve projects selected were produced in small batches specifically for the exhibition.
Apart from setting the brief and selecting the projects, we worked on the graphics and the exhibition design.
The graphics made reference to the Royal Mail printed labels ( although we printed on a higher quality paper), using the same simple and straightforward language, with all the material either black and withe or using the red/ blue combination found on the traditional airmail envelopes.
Having a very limited budget, we decided to print just an A2 poster on both sides. One side will be the poster and, when folded , the other side of the poster will made the catalogue which was also mailed out as an invitation. The only difference between the catalogue and the invite was a stamp which indicate the time and date of the private view.
The exhibition was later taken to London for the London Design Festival, where we re-designed the exhibition according to the new space.
Design concept: Oscar Diaz.
Production: Oscar Diaz and Henny van Nistelrooy.
Catalogue introduction: Nuno Coelho.
Specs: Duotone printing on uncoated paper.
Participating designers: Luka Stephan, David Sutton, Inca Starzinsky, Bernadette Deddens, Tim Parsons, David Weatherhead, Stephen Reed, Bas Kools, Simon Donald, Henny van Nistelrooy , Jochem Faudet, Judith van den Boom and Oscar Diaz.
Exhibition dates: 29 May – 28 June 2009.
Related items: Airmail London.